Steelcase recently announced it is engaging the sales strength and value creation of IT channel partners including VARs, MSPs, and solution providers worldwide. The expanded strategy is designed to help more organizations realize the vision and value behind any time, anywhere, collaboration in the workplace with Steelcase Roam and Surface Hub 2.

“Our partnership with Microsoft is built on a shared commitment to put people at the center of how place and technology intersect,” said Sara Armbruster, vice president of strategy, research, and digital transformation. “Now, we’ve teamed up to design Steelcase Roam, a mobile cart and wall mounting system, created for the Microsoft Surface Hub 2. Expanding our global channel strategy to the IT channel will enable Steelcase and Microsoft to help more organizations support collaboration anytime, anywhere, anyway.”

As part of its extended global channel strategy, Steelcase inked three strategic, go-to-market business relationships within the indirect IT ecosystem. The new global distribution agreements include Ingram Micro Inc., Synnex (NASDAQ: SYN) and Tech Data (NASDAQ: TECD). The new relationships share a common goal of expanding opportunities to empower teamwork to happen wherever ideas do with the Microsoft Surface Hub 2 and Steelcase Roam.

News of Steelcase’s expanded global strategy comes just weeks after a joint announcement with Microsoft, touting its next-generation all-in-one collaboration device built for teamwork: Surface Hub 2, and Steelcase® Roam™, a mobile stand and easy-to-hang wall mounting system designed for the Surface Hub 2 that allow teams to collaborate almost anywhere, anytime, anyway. Available now through Steelcase’s distribution alliances, these solutions meet the increasing demand for rapid innovation and problem solving by helping people access the right spaces and tools needed to create new ideas.

“Today’s channel partners are positioned to serve as trusted advisors to businesses of all sizes looking for guidance around what’s new and what’s next when it comes to using technology to transform their organizations,” said Jennifer McCready, manager, channel development, smart + connected, Steelcase. “We’re thrilled to be a part of the IT channel and leverage the power of distribution to expand our channel reach and generate greater awareness around the true business value the Roam and Surface Hub 2 bring to organizations of all sizes.”

AFD offers the full line of Steelcase products. If you are searching for office furniture the harnesses the power of today’s technology, call one of our specialists and see what AFD and Steelcase have to offer.